5 Proven SEO Tips to Boost Your Healthcare Website Traffic

Why SEO Matters for Your Healthcare Website

The following are some advantages of employing SEO in your Healthcare practice:

Enhanced visibility: Search engine optimization (SEO) contributes to a healthcare website’s increased visibility on search engines, increasing the likelihood that prospective patients will find you when looking for medical services.

Cost-effective: When a healthcare provider wants to attract new patients, SEO can be more affordable than more conventional advertising means like print or television.

Audience targeting: According to research, 77% of patients look for healthcare providers online using search engines. You can ensure that your clinic shows up at the top of search results.

Local SEO: Local SEO makes a website more visible to users looking in a particular area. Healthcare providers can especially benefit from this since it enables them to target local consumers who are looking for services.

Following are the SEO tips for your healthcare websites

Table of Contents

• Use Relevant Keywords for SEO in Healthcare
• Boost Website Speed for Better SEO in Healthcare
• Start writing useful content for better SEO in healthcare
• Optimize your HealthCare Website for local searches
• Improves Your Healthcare SEO with Quality Backlinks

1: Use Relevant Keywords for SEO in Healthcare

Keywords that your audience searches for frequently are the only ones that are “best.” It is your responsibility to develop a plan that will assist you in ranking pages and increasing traffic in light of this.

Broad, general keywords consisting of one or two words are known as short tail keywords.

• Healthcare
• Medical services
• Disease treatment
• Pediatrics
• Medical check-ups

Long tail keywords, on the other hand, are longer, more precise phrases that contain several words:

• Cost of MRI scan
• Pediatric services near me
• Emergency room locations
• Diabetes treatment options
• Physical therapy techniques
  

Make List of Business-Related Keywords

Make a list of general business-related subjects. These could line up with service offerings, product categories, or anything else you think your target market would be interested in.

For instance, wide subjects like:

• Young people’s
• Heart Disease
• Physical Therapy for Mental Health
• nourishment Guidance

Extend subject into associated terms (Phrases)

These subjects should now be expanded upon to create a list of related terms to aim for.

Ask yourself, “What would I type into Google if I were a buyer looking for your product or service?”

Although keyword research tools are helpful in this case, you may Google your keyword to do this for free.

For instance, if you Google “Pulmonology” you’ll find a list of frequently asked topics (which you might address with blog posts):

Check your keywords.

After you’ve compiled a list of potential keywords, you need to determine which ones are valuable to target.

The following are things to keep in mind while using a keyword research tool:

Relevant terms:

• To ensure relevance, consider asking yourself:
• Are these search terms appropriate for my company?
• Given the competition, what are my chances of ranking for these terms?
• Will ranking for these keywords result in a profit?
• You have likely chosen a relevant term if you can say “yes” to the questions above.

The aim and objective of a Google search query is known as search intent. Generally speaking, when someone looks for anything, they are doing it to get more information before acting.

Search intent

There are four categories for search intent:

• Informational: When seeking for information, searchers will employ terms like “how,” “what,” “why,” “when,” and so forth.
• Navigation: When looking for a certain website, searchers will utilize terms associated with the brand, product, or service.
• Exchange-oriented: When searching, consumers may use terms like “buy,” “cost,” “pricing,” “cheap,” etc.
• Commercial research: When conducting research before making a purchase, consumers will utilize terms like “best,” “review,” “comparison,” etc.

In addition to choosing quality keywords, it’s critical to choose ones that will increase your chances of ranking.

Tools:

Make your own keyword list by using tools such as ahrefs and wordsSteam to identify appropriate phrases.

2: Boost Website Speed for Better SEO in Healthcare

The goal of every website owner is to get their site to appear highly in search engine results. But few people are aware that a website’s speed have an impact on its search engine rankings.

A good user experience starts with a fast website, which can increase time spent on the site and increase conversion rates. Faster websites also indicate that search engine crawlers will spend less time reading through your pages, which will accelerate the indexation of your material and raise your site’s search engine ranks. An essential component of any on-page SEO strategy for healthcare is making an investment in site speed optimization.

A webpage should load in less than two seconds, according to 53% of users. Patients form a first impression of your website based on

on the speed at which it loads. They will leave and go straight to your competitors if it moves too slowly.

Also, a key component in search engine ranking is website speed. No matter how amazing the content on a website is, Google will rank it lower if it loads slowly.

Using Google PageSpeed Insights is the simplest approach to find out how fast your website is. It provides an analysis of your website’s desktop and mobile performance and makes recommendations for enhancements.

3: Start writing useful content for better SEO in healthcare

Not only is high-quality medical content essential for on-site SEO for healthcare providers, but it’s also essential for search engine optimization. Remember that the secret to a successful website is high-quality medical content.

Because medical material is so vital, it must be produced with great care and consideration. It will rank better in search results pages and give users accurate information if it takes this care and uses the proper keywords.

This excellent content consists of two primary components:

1: Every page on your website and every piece of content, and marketing material needs to have a purpose.

2: The writing style, creativity, and depth of study are required.

According to search engines, high-quality material provides users with what they’re looking for. Businesses benefit from increased search traffic.

Organized, carefully planned, and strategically created content for medical websites answers the concerns of your patients. Since there are an amazing 7.5 million blogs posted every day, the only way to be seen is to provide the greatest material you can!

When creating your content strategy, it’s a good idea to keep Google’s E-A-T algorithm in mind. It ranks material based on expertise, authority, and trust.

Create Blogs for Your Business

One of the best strategies for improving your search engine rankings, increase website traffic, and establish your trustworthiness is to publish blog content on a regular basis.

You’ll establish yourself as a go-to source for healthcare information if you concentrate on subjects that interest your target audience.

Create Additional Video Content

In a piece on healthcare marketing trends for 2018, Becker’s Hospital Review stated that there is a market for health-related video content. In the US, videos will make up over 85% of all internet traffic by 2019.

Use the Correct Tone

Marketing buzzwords like “patient-centric” and “state-of-the-art” don’t appeal to most individuals. Rather of use technical medical jargon,

Healthcare Content Ideas

• • Stories. Your staff, patients, and the history of your organization all provide useful material to help humanize your brand.
  • Lifestyle content. Tackle topics related to patient health and lifestyle choices.
  • Opinion pieces. Give your stance on current news stories and trends in your industry.
  • New data and surveys. Use your own data, source data from the internet, or survey your existing customers as a springboard for new content.
  • Aftercare content. The period after an appointment or procedure is often neglected by content marketers, but it provides a broad range of content opportunities.

4: Optimize your HealthCare Website for local searches:

You’ll probably lose out on some excellent leads if your approach to SEO doesn’t use local SEO to target particular areas. The simplest technique to improve your website copy is to include the names of your town and any nearby towns.

But keep in mind that maintaining your website involves more than just generating content. Additionally, you ought to include locations in the page URLs and names.

In addition, confirm that Google Maps and local directory websites have your company listed. By doing this, local searches will show your business more frequently.

Confirm that all of your NAP (Name, Address, Phone number) is constant.

As you improve your website for local search engine optimization (SEO), it is crucial to ensure that your NAP (Name, Address, Phone number) is correct.

This implies that if you have several locations, you should make unique pages for each one and update each one with the pertinent NAP data.

Make sure your NAP is applied appropriately on every page of your website since inconsistent NAP usage might cause a drop in search visibility.

Add your HealthCare business location to Apple Maps, Bing Places, and Google My Business.

You must first enter your business name and location to add your business to your list on Google My Business, Bing Places, and Apple Maps.

You will save time if you import data from Google My Business if you have already been confirmed there. You must input your business name and location as usual for your listing to be approved on Bing Places.

You must register for a business account to have your company featured on Bing Places, Apple Maps, and Google My Business. You’ll have to provide things like your website address and business name.

If you would like, you can keep your address hidden from search results.

5: Improves Your Healthcare SEO with Quality Backlinks

Collecting backlinks for a healthcare website is an essential component of an SEO strategy because it improves the authority and search engine position of the site.

External links pointing to your website from other websites are known as backlinks. Search engines see links from reliable and relevant websites pointing to your healthcare website as proof of your authority and reliability.

To acquire backlinks, think about:

Guest blogging: 

 One of the best ways to get backlinks is to submit articles to respectable healthcare websites. These websites usually let you include a link back to your website if you submit quality content to them.

Listings in directories: 

Healthcare provider directories are widely available online (Vitals, Healthgrades, DocSpot, Cured, etc.). Making sure that these lists contain your website You may increase your backlink profile by making sure your website is included in these directories.

Using HARO (Help a Reporter Out):

A platform called HARO links reporters and sources. You can obtain a backlink by being quoted in articles that answer pertinent queries.

Press releases:

Posting press releases can help your healthcare company or group gain media attention and possibly even backlinks if it is involved in significant incidents or advances.

Social media promotion:

Although links from social networking platforms are usually “no follow,” they can nevertheless lead to opportunities for other people to find and link to your content. This means that they don’t immediately improve the SEO of your website.

Authority & Trust

Obtaining credible and pertinent backlinks within your healthcare industry is essential for businesses and brands operating in the healthcare and pharmaceutical sectors.

In Google’s viewpoint, a carefully planned and relevant backlink is a vote of confidence that will both increase organic traffic and show to search engines that your website is providing valuable healthcare information.

For example, a hyperlink from the NHS “Find a GP” service to your neighborhood general practitioner’s website would be considered relevant and of good quality.

Google will interpret the use of pertinent anchor texts such as “medical professional near Bristol as an indication that your website offers important local search engine optimization.

What elements make a backlink good?

The value of quality links over quantity is supported by a variety of signs that may be used to determine if a backlink is good quality or not. Among these are a few of these:

Moz created the Domain Authority (DA) score, which is a measure of a website’s chances of showing in search engine result pages (SERPs).

Given that these values can increase with time, a Domain Authority score of 20 or above is an excellent place to start. A website’s Domain Authority score is more likely to rise with age.

Flow of References and Trust. Majestic owns these measures, which can be used to determine what constitutes a high-quality website. Citation Flow measures a link’s level of popularity.

Conclusion

Search engine optimization for healthcare providers is essential if they want to succeed online. You can get a lot of benefits by using healthcare SEO tips that work, like more website traffic, better brand recognition, and more patients. This post’s 5 tips offer a strong basis for improving the visibility and search engine optimization of your healthcare website.

Still, Legistech can help you with our SEO and digital marketing services to grow your HealthCare business by increasing your online visibility, traffic, and customer engagement. you can Contact us for any queries.

 

What SEO tips are your favorite that you weren’t aware of? Tell me in the comments section below.